History
Since 1958, when the greatest soccer player in history made his World Cup debut, the significance of the number 10 has snowballed into a thing of legend. It has evolved into an international icon for charisma, artistry and fantastical creativity on the soccer field. Unrivaled by any other integer, it universally represents the player who epitomizes these aspects of the game. The symbol evokes images of athletes, past and present, who have made poetic acclaim of the “beautiful game.” The number 10 not only represents the best of the best on the football field, but those players who become more than the sport itself. They become legend, myth, fantasy. They embody the hopes and dreams of entire nations. Fans around the world – old and young, footballers and novices – revere these athletes like gods. Players in all athletic arenas fight for their number on their own jerseys in an effort to carry the torch that Pele lit and players like Ronaldinho, Messi, and Maradona have kept burning bright since.
Dez
Dez (“ten” in Portuguese) is a line of clothing inspired by and dedicated to those players who not only wear the number 10 but who embody its profound meaning. These players do not just play the game but compose their movements and the movements of others into a manifest form of art – a poetic, momentous dance of skill and ingenuity – every time they set foot on the field.
Logo
The Dez logo is an abstraction of the digits 1 and 0. By overlaying them, we created an homage to the center of a soccer field – as one can see on the “Soccer Field” t-shirts. Furthermore, by skewing the logo slightly, the intention was to create a form resembling a capital D (for “Dez”). And so, the Dez logo was born.
A Arte do Futebol
The slogan, “A Arte do Futebol” – the art of soccer – describes how each piece of clothing is inspired by the spectacular symphonies these players create on that picturesque grass stage. Beautiful in its unpredictability, lyrical in its motion, contagious in its intensity – the art of soccer is an expressive, ethereal, and indiscriminate event. Dez is a growing subculture and clothing line that represents the new medium for expressing one’s inexplicable love for the beautiful game.
Who We Are
More than just a representation of the players that deserve to wear this honorable number, Dez is the glorification of those people who live their lives as these players play their game – with passion, skill, thoughtfulness, and appreciation. We, the 10’s, do not give up in the face of adversity, do not lie down in the wake of defeat, do not accept the limitations of others as our own. We are the ones who lead, who think, who create, who do. For all who love footie and for all who live well, Dez was designed for you.
Since 1958, when the greatest soccer player in history made his World Cup debut, the significance of the number 10 has snowballed into a thing of legend. It has evolved into an international icon for charisma, artistry and fantastical creativity on the soccer field. Unrivaled by any other integer, it universally represents the player who epitomizes these aspects of the game. The symbol evokes images of athletes, past and present, who have made poetic acclaim of the “beautiful game.” The number 10 not only represents the best of the best on the football field, but those players who become more than the sport itself. They become legend, myth, fantasy. They embody the hopes and dreams of entire nations. Fans around the world – old and young, footballers and novices – revere these athletes like gods. Players in all athletic arenas fight for their number on their own jerseys in an effort to carry the torch that Pele lit and players like Ronaldinho, Messi, and Maradona have kept burning bright since.
Dez
Dez (“ten” in Portuguese) is a line of clothing inspired by and dedicated to those players who not only wear the number 10 but who embody its profound meaning. These players do not just play the game but compose their movements and the movements of others into a manifest form of art – a poetic, momentous dance of skill and ingenuity – every time they set foot on the field.
Logo
The Dez logo is an abstraction of the digits 1 and 0. By overlaying them, we created an homage to the center of a soccer field – as one can see on the “Soccer Field” t-shirts. Furthermore, by skewing the logo slightly, the intention was to create a form resembling a capital D (for “Dez”). And so, the Dez logo was born.
A Arte do Futebol
The slogan, “A Arte do Futebol” – the art of soccer – describes how each piece of clothing is inspired by the spectacular symphonies these players create on that picturesque grass stage. Beautiful in its unpredictability, lyrical in its motion, contagious in its intensity – the art of soccer is an expressive, ethereal, and indiscriminate event. Dez is a growing subculture and clothing line that represents the new medium for expressing one’s inexplicable love for the beautiful game.
Who We Are
More than just a representation of the players that deserve to wear this honorable number, Dez is the glorification of those people who live their lives as these players play their game – with passion, skill, thoughtfulness, and appreciation. We, the 10’s, do not give up in the face of adversity, do not lie down in the wake of defeat, do not accept the limitations of others as our own. We are the ones who lead, who think, who create, who do. For all who love footie and for all who live well, Dez was designed for you.
mailing list
sign up to our newsletter for special
offers and the latest news on products
and events sign up »
